Accessibility Statement

Premier Protein is committed to ensuring digital accessibility and usability for all visitors to our official independent website, including individuals with disabilities. We have designed, developed, and maintain our website with the core goal of providing an inclusive, barrier-free digital experience, in full compliance with Title III of the Americans with Disabilities Act (ADA) of 1990, and the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA success criteria, the globally recognized standard for digital accessibility.

This accessibility statement applies to all content, features, and functionality on our website, including all product pages, checkout flows, customer support portals, policy pages, and interactive elements. We continuously evaluate and optimize our website to uphold these accessibility standards, and to ensure every user can fully browse, shop, and engage with our content, regardless of their physical or cognitive abilities, or the assistive technology they use.

Accessibility Measures & Implementation


To maintain and improve the accessibility of our website, we have implemented the following key measures, aligned with WCAG 2.1 Level AA standards:

  • Semantic HTML structure to ensure compatibility with all major screen readers and assistive technologies, allowing users to navigate, understand, and interact with all website content seamlessly
  • Full keyboard operability for all interactive elements, with no keyboard traps, logical tab order, and clear focus indicators for all navigable content, enabling full website access without a mouse
  • Meaningful alternative text (alt text) for all non-decorative images, graphics, and product visuals, providing descriptive context for users with visual impairments using screen readers
  • Sufficient color contrast for all text and interactive elements, meeting the minimum 4.5:1 contrast ratio for standard text and 3:1 for large text, as required by WCAG 2.1 AA, to support users with low vision or color vision deficiencies
  • Clear, consistent navigation and page structure, with descriptive headings, breadcrumbs, and link text, to help users with cognitive disabilities understand page context and navigate the website efficiently
  • Resizable text without loss of content or functionality, allowing users to adjust text size up to 200% without breaking page layout or readability
  • Labeled form fields and clear error messaging for all checkout and input forms, ensuring users with visual or cognitive disabilities can complete purchases, submit support requests, and interact with forms without barriers
  • Closed captioning for any video or audio content published on our website, to support users with hearing impairments

Ongoing Accessibility Optimization


We are committed to the continuous improvement of our website’s accessibility. To uphold our standards, we:

  • Conduct regular accessibility audits, using both industry-leading automated testing tools (including Axe and WAVE) and manual testing performed by trained accessibility specialists
  • Engage users with disabilities and assistive technology users to test our website, provide feedback, and identify areas for improvement
  • Provide ongoing accessibility training for our website development, design, and content teams, to ensure all new features, content, and updates adhere to WCAG 2.1 Level AA standards
  • Review and update this Accessibility Statement, and our accessibility practices, on a regular basis to align with evolving standards, regulations, and user needs

Feedback & Accessibility Support


We welcome feedback from all users on the accessibility of our website. If you encounter any barrier, issue, or difficulty accessing any content, feature, or functionality on our website, or if you have suggestions on how we can improve the accessibility of our site, please contact our customer service team directly through the official contact channels listed on our website.

When submitting accessibility feedback, please specify the nature of the issue, the specific page or feature where the barrier occurs, and the assistive technology or device you are using. We prioritize all accessibility-related feedback, will respond to your inquiry within 24 business hours, and will take immediate action to address and resolve verified accessibility barriers. For users who encounter accessibility issues, we also offer alternative methods to access the information, complete purchases, or receive support, free of additional barriers.

Third-Party Content


Our website may contain links to third-party websites, platforms, or services that are not owned, operated, or controlled by Premier Protein. While we select third-party partners with care, we cannot control or guarantee the accessibility of content, features, or functionality on external third-party websites. We encourage all users to review the accessibility statements and policies of any third-party website they visit through links on our site.

Commitment to Inclusivity


At Premier Protein, inclusivity is a core value. We are dedicated to ensuring that our website is accessible to everyone, and we will continue to invest in ongoing improvements, testing, and training to uphold the highest standards of digital accessibility for all our customers and visitors.