Privacy Policy

This Privacy Policy governs the official independent website of Premier Protein (referred to herein as “Premier Protein”). We are deeply committed to protecting the privacy, security, and confidentiality of the personal information you share with us when you visit our website, browse our products, or place an order. This policy outlines in full how we collect, use, store, share, and protect your personal information, as well as the rights you hold over your data, in compliance with applicable United States federal and state privacy laws, including the California Consumer Privacy Act (CCPA/CPRA) and the Children’s Online Privacy Protection Act (COPPA).

By accessing, browsing, or using our website, or by placing an order with us, you acknowledge that you have read, understood, and agree to be bound by the full terms of this Privacy Policy. If you do not agree with any part of this policy, please discontinue use of our website immediately.

1. Personal Information We Collect


We collect personal information that you provide to us directly, as well as information that is collected automatically when you interact with our website. The categories of personal information we may collect include:

Information You Provide Directly


  • Identifiers: Your full name, billing and shipping address, email address, phone number, and other contact details you provide when placing an order, contacting our customer service team, or signing up for promotional communications.
  • Payment information: Payment card details, billing information, and other financial data necessary to process your order and complete transactions. All payment information is handled in compliance with industry security standards.
  • Communication data: Any information you share with us when you contact our customer service team, submit feedback, or participate in surveys, promotions, or other interactive features on our website.

Information Collected Automatically


  • Internet or electronic network activity information: Your browser type, IP address, device identifiers, pages viewed, time spent on our website, click-through activity, shopping cart contents, and other usage data when you browse or interact with our website.
  • Geolocation data: Approximate location information derived from your IP address, to optimize our shipping and service experience for your region.
  • Inferences: Preferences, interests, and shopping behavior insights we generate based on your browsing activity, purchase history, and interactions with our website, to personalize your experience and improve our products and services.

2. How We Use Your Personal Information


We collect and use your personal information exclusively for legitimate business purposes, in accordance with applicable laws. The core purposes for which we use your information include:

  • Processing, fulfilling, and shipping your orders, including verifying payment details, managing returns and refunds, and providing order updates and tracking information.
  • Responding to your customer service inquiries, resolving issues, and providing support related to your orders, products, or use of our website.
  • Improving and optimizing our website functionality, user experience, product offerings, and customer service, based on usage data and feedback.
  • Sending you important transactional communications, such as order confirmations, shipping updates, refund notifications, and critical policy updates.
  • Sending you promotional, marketing, or informational content about our products, special offers, and discounts, where you have opted in to receive such communications. You may opt out of marketing communications at any time.
  • Detecting, preventing, and addressing fraud, security risks, unauthorized access, and other illegal or malicious activity, to protect the security of our website, your data, and our business operations.
  • Complying with applicable legal obligations, regulatory requirements, court orders, or lawful requests from government authorities.

3. How We Share and Disclose Your Personal Information


We do not sell, rent, or lease your personal information to third parties for commercial purposes, except as explicitly outlined in this policy. We may only share your personal information with the following categories of third parties, for legitimate business purposes:

  • Service Providers: Trusted third-party vendors and service providers who perform services on our behalf, including payment processors, shipping and logistics partners, website hosting and maintenance providers, customer service support platforms, analytics service providers, and marketing communication partners. All service providers are contractually required to maintain the confidentiality and security of your personal information, and are only authorized to use your data to perform the specific services we have engaged them to complete.
  • Legal and Regulatory Authorities: We may disclose your personal information if required to do so by applicable law, court order, governmental request, or legal process. We may also disclose your information to protect our legal rights, property, or safety, as well as the rights, property, or safety of our customers, users, or the public.
  • Business Transfers: In the event of a merger, acquisition, asset sale, bankruptcy, or other business transaction, your personal information may be transferred as part of the business assets, subject to the confidentiality obligations of this Privacy Policy.

4. Cookies and Similar Tracking Technologies


Our website uses cookies and similar tracking technologies (including web beacons, pixel tags, and local storage) to enhance your user experience, understand website usage, and personalize content and offers. Cookies are small text files that are stored on your device when you visit our website.

We use cookies for the following purposes:

  • Essential cookies: Required for the basic functionality of our website, including managing your shopping cart, processing checkout, and maintaining secure user sessions.
  • Performance and analytics cookies: To collect data about how users interact with our website, including page views, traffic sources, and usage patterns, to improve website performance and user experience.
  • Preference cookies: To remember your settings and preferences, such as language and region, for a more personalized browsing experience.
  • Marketing cookies: To track your browsing activity and deliver targeted advertisements and promotional content that may be relevant to your interests, on our website and across third-party platforms.

You can manage or disable cookies through your browser settings at any time. Please note that disabling essential cookies may impact the functionality of our website, and you may not be able to complete purchases or use certain features of our site. For California residents, we honor the Global Privacy Control (GPC) signal as a valid request to opt out of the sale or sharing of your personal information for targeted advertising purposes.

5. Your Privacy Rights


In accordance with applicable U.S. state and federal privacy laws, you hold the following rights regarding your personal information:

Rights for All Users


  • Right to Access: You have the right to request access to the personal information we collect, use, and share about you.
  • Right to Correct: You have the right to request that we correct or update any inaccurate or incomplete personal information we hold about you.
  • Right to Opt Out of Marketing: You have the right to opt out of receiving promotional marketing communications from us at any time, by following the unsubscribe link included in all marketing emails or by contacting our customer service team directly.

Additional Rights for California Residents (CCPA/CPRA)


If you are a resident of California, you have the following additional rights under the CCPA:

  • Right to Deletion: You have the right to request that we delete the personal information we have collected from you, subject to certain legal exceptions.
  • Right to Opt Out of Sale/Sharing: You have the right to opt out of the sale or sharing of your personal information to third parties for cross-context behavioral advertising purposes. We do not sell your personal information, and you may submit an opt-out request via our website or by contacting our customer service team.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights, including by denying you goods or services, charging you different prices, or providing a different level of service.
  • Right to Data Portability: You have the right to receive a copy of the personal information we hold about you in a readily usable, machine-readable format.

To exercise any of your privacy rights, please contact our customer service team through the official contact channels listed on our website. We will respond to all valid requests within the timeframe required by applicable law. We may need to verify your identity before processing your request, to protect the security of your personal information. Only you, or an authorized agent registered with the California Secretary of State acting on your behalf, may make a request related to your personal information.

6. Data Security


We implement and maintain robust administrative, technical, and physical security measures designed to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include encryption of payment data, secure server hosting, regular security assessments, access controls for our team members, and employee training on data privacy and security best practices.

While we take every reasonable step to protect your personal information, no electronic storage system or data transmission over the internet can be guaranteed to be 100% secure. We cannot warrant or guarantee the absolute security of your data, and you provide your personal information to us at your own risk.

7. Children's Privacy


Our website and products are not intended for, or marketed to, children under the age of 13. We do not knowingly collect or solicit personal information from children under the age of 13, in compliance with the Children’s Online Privacy Protection Act (COPPA). If we become aware that we have inadvertently collected personal information from a child under the age of 13, we will immediately delete that information from our records. If you believe we may have collected information from a child under 13, please contact us immediately through our official customer service channels.

8. Third-Party Links


Our website may contain links to third-party websites, platforms, or services that are not owned, operated, or controlled by Premier Protein. This Privacy Policy applies exclusively to our website, and we are not responsible for the privacy practices, content, or policies of any third-party websites you access through links on our site. We strongly recommend that you review the privacy policy of every third-party website you visit before providing any personal information.

9. Policy Updates


Premier Protein reserves the right to update, amend, or modify this Privacy Policy at any time, at our sole discretion. Any changes or updates to the policy will be posted on this page, with an updated "Last Updated" date at the top of the policy. All changes will take effect immediately upon posting. Your continued use of our website and placement of orders after the policy has been updated constitutes your acceptance of the revised terms. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your personal information.

10. Contact Us


If you have any questions, concerns, or requests regarding this Privacy Policy, our data practices, or your privacy rights, please reach out to our customer service team directly through the official contact channels listed on our website.